Your EVENT is your event’s best marketing tool!
Putting tickets on sale for next year at the end of this year’s event makes marketing easy…
Picture this: thousands of happy, engaged visitors enjoying themselves at your event, feeling happy after a great day out and motivated to do it all over again! That’s the perfect moment to secure their commitment to next years event.
BUT the momentum is load if they have to wait for months before there’s a way to turn that energy into a firm commitment into attending again. Why? Because tickets take months to go on sale. Why not change this mindset and make putting next year’s tickets on sale part of THIS year’s event plan.
It’s worth spending the time working out next year’s pricing strategy, getting e-ticket designs and getting all the information over to us before this year’s event takes place. That way, you can advertise next year’s tickets at this year’s event!
Some simple ideas to boost your sales by 20%
Offer super-early bird tickets to next year’s event at this year’s prices (even if it’s the on-the-day/ gate rate) – this is a great incentive for those enjoying themselves at the event to commit early and benefit from the biggest savings.
Include a full-page advert in your event programme advertising next year’s event dates and making a splash that tickets are already available to book at a super-early bird rate.
Announce on-stage or through the tannoy as people leave the event that tickets are on sale for next year.
Add banners and signage to the exits so that people see that tickets for next year’s event are already on sale.
Send a follow-up ‘Thank you for coming!’ email to visitors so that it’s in their inbox as they get home – export your customer data and filter by those who were scanned in, then arrange an email (that you’ve build in advance!) to be sent on the evening of the final Show day. This can then contain details of how to book for next year as a simple call-to-action designed to capture their excitement at having had a wonderful day at your event.
Don’t just take our word for it…
The figures speak for themselves. A high-ticket price wellness event which takes place over 4-days followed the above strategy and saw a staggering 20% uptake within one week of their special ‘Show price’ ticket which went on sale on the final day of the event. Using the above marketing tools, starting off with 20% of sales already confirmed, this generated much-needed revenue in the bank following the event which helped tide them through the quieter period of ticket dales until their marketing ramped up again a few months later.