We are proud to have worked with a large number of clients for many years - mostly through word of mouth and personal recommendations. We are proud to say that any of them would be happy to recommend us. Please find a selection of testimonials below, along with a case study on the Royal Welsh Show who we have worked with since 2015.
Gilly Weir
South of England Agricultural Society
Marketing Manager

For our Autumn Show & Game Fair and Winter Fair in 2020 we worked closely with TICKETsrv to design processes that would work during the Covid pandemic. This included setting up a new system for our numerous membership types to access their tickets online, introducing day and time specific tickets, frequently changing the number of tickets available, and the date of one show, due to changing Government guidance, setting up a system for a ‘one-in, one-out’ entry should it be necessary, helping with marketing support, communicating with our ticket-holders and much more.  We found the whole TICKETsrv team to be incredibly responsive, supportive and helpful throughout, ultimately helping us make the Shows happen whilst remaining within Government and local authority guidelines.

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Tom Nelson
Sunnyfields Farm

TICKETsrv is the 3rd ticketing company that we have used in the last three years. There is a cost to switching ticketing provider, so many people stick with what they know. For us, it was more important to test the market in order to find our long-term partner, as inefficiency and damage to customer trust can be much more costly. TICKETsrv support with the setup was invaluable and both the software and scanners are robust. Importantly, the feature allowing customers to swap time-slots has massively reduced phone calls and admin time. I believe we have found our best fit. We are pleased and proud to be continuing our relationship with TICKETsrv.

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Great Dorset Steam Fair

We cannot speak highly enough of TICKETsrv, their staff, their passion, expertise and straight-talking approach was both refreshing and reassuring. We found nothing to be too much trouble and they always worked with us to meet our deadlines. We are proud to recommend them to other events and welcome other event organisers to our show to see them in operation. Seldom in this day and age do you find an event contractor that actually delivers what is promised and for this TICKETsrv should be recognised and commended. We wish them all the success for the future and look forward to working with them again.


Royal Welsh Show
Steve Hughson
RWAS Chief Executive

The service provided extends beyond the effective ticketing platform to hands-on and enthusiastic support that improves our planning and the events. TICKETsrv have supported the development of bespoke features through a real partnership and clear desire to improve not only the electronic offer, but the events themselves.

BEDE Events
Organisers of Belton International, Hopetoun and Osberton Horse Trials

We use TICKETsrv at all of our major events, which are based in rural locations and parkland. Advance ticket sales (which ensure income whatever the weather) have rocketed and the time taken to admit cars with pre-purchased tickets to our events has decreased, meaning we have fewer issues with cars queuing back onto the highway. The statistics report is invaluable when considering marketing spend, as it enables full traceability on which advertising campaigns work and which do not. Technical support and help from the team at TICKETsrv is swift and thorough. The system is flexible and user friendly and no particular IT skills are necessary to use it. I would have no hesitation in recommending TICKETsrv to other event organisers.

Royal Norfolk Agricultural Association

We used TICKETsrv for on-line e-ticket sales for the first time in 2013. Despite not contracting with them until a few weeks before the event our sales surpassed all expectations. From a ticket selling point of view this was the channel that was easiest to administer. A simply daily down load from the TICKETsrv site enabled us to verify the money coming into our bank account from sales. All went very smoothly. We continue to use TICKETsrv and are in the process of investigating other ways for us to work together.

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Living Crafts
Robin Younger

I initially had to be convinced of the benefits of changing from a traditional postal system to an electronic ticket delivery system, but I am now happy to say it was a good decision for us. We grew sales exponentially in the first and subsequent years, mostly due to the extended selling time that electronic ticket delivery afforded us. Although all online ticket buyers enjoyed a discount on the gate price, we now have the incredibly valuable marketing asset of a huge email database to keep them informed about next year’s event. I would recommend TICKETsrv to other events thinking about making the move to e-ticketing.

The Royal Cheshire County Show

TICKETsrv gave brilliant customer service during the introduction of e-ticketing. They also gave general support throughout. Nothing was too much trouble.

Downend Fireworks
Chris Kucharski

Thank you again for another year of great e-ticket service provision for our fireworks event. The scanners worked a charm. Please pass on our thanks to the TICKETsrv team once again.

Hickstead All England Jumping Course
Edward Bunn

We have found the system to be first class – our pre-sales increased by 40% in the first year.

JSL Productions
Organisers of Folk by the Oak & Battle Proms

Working with TICKETsrv has been a great success for us and the system works brilliantly.


In celebration of a successful partnership with TICKETsrv, here we take a look at the Royal Welsh Show – Europe’s largest Agricultural Show!

istory and background

The Royal Welsh Show attracts more than 200,000 visitors each year. Founded in 1904, the Show now runs over four days in Builth Wells, Powys. Regarded as an iconic social and enterprise calendar highlight for businesses, visitors and the farming community alike, the Show is regularly featured on prime-time national television and in regional media.

As a result of the still-growing success of the main summer Show, the Royal Welsh Agricultural Society also runs two additional events per year – the Royal Welsh Smallholding and Countryside Festival in May and the Winter Fair in November.

The Royal Welsh Agricultural Society has been a TICKETsrv client for their annual calendar of events since 2014 and made the decision to introduce an online ticketing facility for their Show visitors in 2015. Since then, we have grown their online ticket sales by over 150% and the Show now utilises the full width of functionality on offer to them with a 360 degree approach to ticketing – with measurable benefit to their bottom line.

In addition to the many standard features that the TICKETsrv platform offers, TICKETsrv has worked closely with the Show to develop a whole host of bespoke tools which have subsequently been rolled out to other events as a result of their success.


Managing admission of over 200,000 people across 12 separate entrances is no mean feat, and utilising TICKETsrv‘s Fixed Kiosk (integrated till system) and PDQ facilities at all payment gates to process cash and credit card payments helps ensure this is as easy as possible for staff and visitors alike. The fully auditable system ensures that walk-up ticket buyers are issued with a barcoded receipt which is scanned by the same TICKETsrv scanners that scan online e-tickets at the entry gates.

Super-fast scanning means a continual flow of entry into the event and minimal queuing, even for those paying with cash or card at the gates.

“The service provided extends beyond the effective ticketing platform to hands-on and enthusiastic support that improves our planning and the events. Ticketsrv have supported the development of bespoke features through a real partnership and clear desire to improve not only the electronic offer, but the events themselves.” Steve Hughson, RWAS Chief Executive

Since a discount is offered for online purchases, a significant number of tickets are sold in advance of the event, resulting in valuable ticket revenue arriving into the event’s accounts when it is needed most, thus reducing the more time-consuming cash and card payments on the pay gates.

Waterproof Mobile Kiosks (integrated till systems), which also double-up as scanners for any pre-sold e-tickets, are employed on remote gates as well as on their Grandstand where entry to this huge, unreserved seated area are sold.

Selling online throughout the Show

Further to this, online sales are kept open throughout the event meaning that people can book right before leaving for the Show, or even on their mobile device en-route to the event.

Managing admission FOR EXHIBITORS

Equestrian vehicle passes are scanned on Horse Hill, where TICKETsrv and the Royal Welsh Show worked together to devise innovative new admission technology allowing the passes to be scanned both in and out, preventing transfer between vehicles and resulting in a vehicle park that is 100% secure.

Passes are also limited by time and date. If the vehicle arrives too early it flashes up with a clear message to both the driver and the scanning operator. Due to the effectiveness of this new technology, it has now been extended to both the caravan and livestock parks.


TICKETsrv provides the entire wifi network across the Showground in order to provide a fast, secure, robust and fully-managed service for both the scanners and Kiosks throughout the event. Trade stand wifi and site-wide hotspots are also provided, streamlining the on-site maintenance of these services.

Super-fast scanning means a continual flow of entry into the event and minimal queuing, even for those paying with cash or card at the gates.
Customised e-ticket design

The Royal Welsh Show gains additional revenue by selling advertising on their e-tickets giving a sponsor exclusive promotional space on every single e-ticket sold. Crucially, the customer often prints this out to display on their noticeboard or fridge at home reaching an elusive and otherwise untapped market.

Promotional ideas and campaigns

The Society marketing team utilise a range of seasonal marketing ideas including promotional codes which are valid over festive periods such as Easter and the May Bank Holiday weekend.

They also offer group booking discounts, special rates for coach trips and early booking incentives to encourage an early commitment to attend.

Social media

The Society uses social media to its full capacity by posting daily with engaging, imaginative content including exciting images and videos of the Show. They also post regular news updates to their Facebook event page.

They consider social media to be a full-time, 7 day per week marketing opportunity and enjoy the additional reach and sales revenue that this generates. They also utilise the TICKETsrv Facebook share feature which enables customers to easily share customised event text and an image to help promote the Show to their friendship networks – free promotion which can reach several thousand people.

TICKETsrv has worked closely with the Show to develop many more bespoke tools which have subsequently been rolled out to other events as a result of their success.

The Royal Welsh Agricultural Society marketing team ensures that their customer database is kept up to date by downloading their email data after every event. They then utilise this to send reminders about when tickets go on sale for subsequent events as well as any discounts and offers available. This helps to drive sales throughout the year and enables the Society to stay in touch with their visitors. Building this customer database is instrumental in generating a loyal network who want to be kept informed about future event dates.

Selling other items as well as tickets

The Royal Welsh Agricultural Society works hard to maintain momentum all-year round. A further way that they keep funds flowing into the organisation is by selling branded merchandise via an online shop facilitated by TICKETsrv. A full range of merchandise from clothing, bags and homeware to Christmas cards, gifts and books is on offer, and orders are fulfilled using the handy packing slip printing functionality.

It doesn’t stop there!

In addition to the above, the Show utilises an extensive range of standard TICKETsrv features including: statistics and reporting which provide invaluable insight into customer behaviour for the marketing and accounts teams alike; items that the ticket buyer may be interested in are promoted at the basket stage using the up-selling feature; and of course both the ticket and shop pages are fully mobile optimised for the increasing number of customers choosing to book ‘on-the-go’ using a mobile device. And crucially, money is paid directly into the Society’s merchant account keeping their finances buoyant throughout the year!

SINCE 2014
Since then, we have helped grow their online ticket sales by over 150%
Join us
& enjoy

Talk to us today to find out how we can help: sales@ticketsrv.co.uk