You get what you pay for…
Not all ticketing solutions are created equal!
Do you get value for money when it comes to ticketing services?
These leave us cold…
- Ticketing agencies charging 10% booking fees.
- TICs charging a 7-10% commission.
- Inflated postage charges.
- Your data being used to promote other events.
Is this really worth the investment in exchange for the service provided?
Some claim to offer sales promotion, yet many events are finding that bringing their marketing in-house generates a larger return-on-investment. You gain full control over your message and don’t need to compete with hundreds, if not thousands, of their other events.
As for the nightmare of online ordering – an admin-heavy process of a customer filling out a form online – this leaves the Show Office to process payments, keep lengthy paper trails and deal with the inevitable customer enquiries when those items don’t arrive in the post. Who knows how many of those ‘lost’ items go to a grateful friend or neighbour! At least with a QR code, those can be cancelled.
Getting warmer…
On-the-gate sales are still a reality for the majority of events, particularly in rural areas, and cash remains king for many communities. However, this requires significant financial outlay – cash handling, security, banking charges and staffing. Relying on these sales is weather-dependent and visitors can change their mind last minute. The funds can’t be banked until after the event which is becoming increasingly arduous.
So, what makes TICKETsrv the hottest ticket in town?
Our platform offers full auditability with unrivalled validation technology – no ‘lost’ badges/tickets, and every transaction can be traced if and when required. We offer sophisticated discounting features and tools to track their effectiveness. We work with you to enable time-saving, sales-maximising strategies (see our blog for further details). Sales income comes straight to you, and all the customer data is available for you to use. Using our on-the-day sales equipment means increased accountability, reduced auditing and complete integration with your online sales. All stats are at your fingertips 24-hours a day.
TICKETsrv operates as a partner to your event rather than a supplier – we are small enough to care about your ticket sales and significantly invest into working with you to help maximise them. However, we’re also big enough to be heavyweights in the industry – we continually hone our service so that we’re always at the top of the game when it comes to technology and added value.
Making the numbers work
Smart-pricing is a growing trend. If visitors want to book at the last minute, attend ‘any day’ or pay on the gate, then just like many other sectors you can charge a premium for flexibility and convenience.
Loading the gate price, charging extra for ‘any day’ tickets and raising online prices on-the-day are all ways of facilitating this. Quite simply, if the customer doesn’t plan ahead then they will pay more. Unplanned attendees mean extra cost and less data!
Enjoy the fruits of your investment
You get the benefits of a bespoke system without attendant costs. We continually incorporate best practise and refine the platform.
Work with us to encourage more of your visitors to commit to your event and reap the benefits of your partnership with TICKETsrv.
We are always available to discuss ideas, please contact us: sales@ticketsrv.co.uk